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The media captured for this project is featured on in-store screens, advertising, social media, and print. Our focus was on the high-performance products and the passionate people behind them.

With the founders of 1of1 actively participating both behind and in front of the camera, this project evolved into a truly rewarding experience for everyone involved.

A group of cyclists enjoying a ride on a scenic road in the Algarve region.
Two 1 OF 1 AUSTRIAN BIKES-Teamriders chill on steps in Algarve, surrounded by their bikes, soaking up the laid-back atmosphere.
Jürgen Kaindl, a former pro mountain biker, leans against a white wall with his bike, representing 1 OF 1 AUSTRIAN BIKES.
A group of cyclists climb up a scenic mountain road at the Algarve, demonstrating teamwork and enthusiasm for their ride.
A red 1 OF 1 AUSTRIAN BIKES bicycle leaning against a bush symbolises the spirit of cycling in the beautiful Algarve countryside.
Cyclists from Team 1 OF 1 BIKES cruising down a road at the Algarve, with a picturesque town visible in the background.
Two cyclists from TEAM 1 OF 1 AUSTRIAN BIKES pedal along a charming country road at the Algarve, embracing the fresh air and mild elevation.